Max Weber defined “charisma” as a personal quality but I prefer to regard it as the attribute of an office rather than as a personal quality because of the derivation of the term “charisma” as referring to people being invested with an aura like power by higher authority as happens when there is a laying down of hands in a church congregation or empowered by regulations in Catholic Church so that one is made a priest or a bishop. Hebrew rabbis earned their charisma by the number of their followers. In a modern secular world, political figures get their charisma through election into office, Donald Trump thinking that a President has the right to kill his political opponents, so universal is the power of the charisma of that office. That is very different from the popular version of charisma where the term refers to personal charm and attractiveness, which applies to movie stars and pop singers and may indeed be part of what leads some people, such as Ronald Reagan, to be elevated to the Presidency.
More formally put and more up to date is to define charisma as a role in that it has a body of attributes that make it recognizable as having a distinctive set of activities, such as being a bus driver or a physician or a father who is called upon to do the things that are part of those roles or to be found lacking in that role, so it can be said some people are bad parents or inept at repairing a computer glitch even if they pretend to be otherwise. Roland Wulbert has suggested to me that a person is charismatic if they are never contrite, just as Jesus was never contrite and Donald Trump was criticized for not being contrite even though not being so was at the heart of his being and so violated normal behavior. But he was being what he was, which was charismatic, and there are oyster attributes to be added as the qualities of charisma, including incisiveness that sees farther than ordinary people do, or confidence despite what ordinary people may think, or as Trump points out, being a stable genius, even if he is not eloquent, as Hitler was, and so may mangle or exaggerate or even lie, the truth underlying his words an expression of his charisma.
Here are some other attributes of the role of the charismatic. Such a person has authority to declare meanings as legitimate, as when supreme court justices decide whether separate but equal is fair at the turn into the Twentieth Century and is a contradiction half a century later. Charismatics endure slander against them, as is the case with Jesus and Martin Luther King, Jr. and Trump. Charismatics draw their followers to themselves, which is the case with Luther and Lenin and Trump. Why do their followers do so? That seems the most central power and so is taken to be a magic like enchantment of the charismatic person by the followers, as if they were indeed pop stars. But the basis of charismatic following can be tawdry and unholy. Gandhi pedaled a retrogressive economic policy but adopted a garb and a demeanor and attracted publicity that made contributions to Indian independence. Trump was an inherited real estate mogul who bankrupted his own casinos but had an afterlife as a celebrity selling the idea of being a mogul on television who dreamed of being trich and respected, which was every Ralph Kramden’s dream, and that led him into a political venture he expected to lose and wound up the possession of a gigantic following. Barnum would be proud. Nothing very impressive is needed to get one’s credentials as a charismatic person. That is why Weber thought charisma introduced something new into the social mix but was unreliable because it was untethered. FDR had charm and he did win over the American people, but Al Smith thought there wasn’t much to be said for a cripple who would die soon, and instead persevered for thirteen years as President.
So if personal charm is not the key to being charismatic, unlike movie stars who have to fill the screens with their magnetism,.what is it that people make of Trump that gives him his hold on them? People interviewed about Trump, including both ordinary voters and people like Lindsay Graham, who seems to just admit accepting to the fact that Trump has his loyal supporters and that is reason enough to make his peace with him, is that he expresses himself crudely towards women, or with exaggeration, though not quite willing to say he lies, because Trump apparently evokes a deeper sense of what is wrong with American politics. Yes, Trump is a braggart and a loudmouth and always mean and angry but maybe people feel liberated by having someone voice feelings and ideas that they themselves would be ashamed to voice. Trump is naughty and that makes respectable people feel glad about it even if they say tsk tsk to his more outrageous claims or secretly sympathize with his racist thoughts to, for example, reinstate an Arab ban on immigration, only letting Europeans in. Trump expresses their darkest angels. That doesn’t mean he is not likable. It is that supporters either feign likeability, as with Graham (who early on despised him) or have transmuted unlikeability into its opposite, seeing the virtue of being at odds with everything in government they find objectionable as one Trump supporter in 2016 who was against government intervention but demanded saving her Social Security, as if that weren't a government program.
It is a good question whether Trump found an audience looking for him or whether his support was generated out of the shambles of the 2016 Republican primary battle, where no opponent seemed to be able to deal with his demeaning jokes about his contenders. They still thought candidates should maintain some dignity and he didn’t or treated their opponents with it.
Weber thought that charismatics brought innovation into social life because that was the only alternative to custom and law as forms of social control, custom being the time immemorial way to do things, and law and bureaucracy, by which Weber meant the same thing, as having begun to prosper in the late Medieval period with the development of joint stock companies. But innovation is only a universal claim by charismatics that they are doing so. In fact, charismatics use innovation to establish retrogression. Jesus announced a new dispensation of being kind to people when, in fact, the Prophets had said the same while introducing the retrograde idea of miracles and pagan mythology. Hitler announced the innovations of technology, such as planes and cars and weaponry, but was reviving an older spirit of family values and ethnic warfare. Stalin was ushering in a new age of economic organization when he was establishing himself as the most bloodthirsty of the Czars. In general, it is incorrect to agree with “Ideology and Utopia” and think the cutting division is between past and future mindedness.
Trump is also a charismatic who pretends progress but engages in retrogression. He says he will be revolutionary by dismantling “the deep state”, suspend parts of the Constitution and creating detention centers for hundreds of thousand illegal aliens, but what he actually proposes is an old fashioned border wall, the self same restoration of Fifties family values, and punitive forms of law and order, a platform adopted from traditional Republicans so as to get their support when, pre-political, he had been open on social issues, as might be expected of most New Yorkers. Trump has joined a Know Nothing nativist party, though he may not mean he knows only Americanism but that he really doesn’t know very much about anything.
Weber misunderstood the innovativeness and potency of custom and law. Custom does not mean mores of very ancient times but only practices that seem to have ever been and forever to be even if they last only for a brief period of time. So the double standard whereby sexual chastity was expected for only women existed for hundreds and hundreds of years or maybe for thousands but was suspended a genera tion or two back and now it seems natural for women to have sexual relations as they please. That is the new natural and an amnesia sts upon what was the natural previously. Similarly, law also seems to suspend time in that what a law does is make edicts stated in the past binding in the future. But laws can be modified. The Founding Fathers developed the Constitution as an original form of government as that was expressed in a set of intersecting fundamental laws that emphasized the balance of power and Supreme Court rulings are able to create rights and abolish them, as when the Supreme Court ruled in favor of Roe v. Wade and abolished the right of abortion fifty years later. Law is flexible and those who make it and administer it are also flexible, rather than an iron rule of delegated authority responsible only to an original charismatic. Weber was being too Lutheran in thinking that the sole freedom of a person or a society was to submit, to engage in free will, to be obedient to God or some other charismatic, and that applies to custom as well, whereby people adopt and dispense with hula hoops, the moon walk, Taylor Swift and hiding under student desks so as to train for an atomic invasion.
Another cardinal characteristic of a charismatic person is not to take their words too seriously. The allegiance of the follower to the charismatic is formed by the strength of the personality of the charismatic, the follower trying to gauge the subtleties of the emotions conveyed even if not clear on the character underlying the personality. The charismatic remains an enigma, obscured from others even as followers try to grasp his meanings or being. Jesus remains enigmatic, his personality obscure, seen mostly from the outside, and his sayings enigmatic, deliberately confounding his listeners, though those who wrote down and edited his sayings were developed well enough to constitute a literature, in that people have pondered their meanings for thousands of years. Moses was charismatic even though and maybe because he stuttered and had a temper, and smote a person, as did Billy Budd. Washington was not charismatic, even though he was tall and dignified, because he stated what he said clearly and neither was Lincoln charismatic in that he was eloquent, even though both figures are retrospectively regarded as central iconic figures. Hitler’s strong suit was his emotional fervor, not the strength of his reasoning. He was fascinating rather than taken as wise.
Jesus is understood as charismatic and has been recognized as such for a very long time, whatever He was in life. Giotto painting “Jesus at Calvary”, from 1305, makes that clear by having his face turned to the viewer while the other figures are part of the mise en scene. Jesus is without expression, an icon of a figure, rather than realistic and so Giotto is bringing a Medieval representation of Jesus into Giotgto’s realistic setting. Jesus is different from other people and also silent and expressionless while other people bustle about, whatever His other concerns might be, about heaven or His Father or the plight of mankind, speculations where Jesus’ consciousness is never plumbed. His charisma is for the ages rather than the property of the historical Jesus.
Donald Trump should therefore not be expected to offer wisdom but rather his fierce meanness, as I have suggested, which gives him his allure, and it is his followers to explain that as an attractive feature, just as why the early followers of Jesus are to find attractive an itinerant preacher who was crucified, whatever was the evolving church structure that sustained him. Maybe Trump’s hold on people will dissipate if he is convicted of multiple felonies, but maybe, then again, not. Alive or dead, he may remain appealing to a figure who garners resentments both those real and imagined. Mankind is not likely to be rid of resentment.